#analytics practitioners need personal integrity, too – marginally subversive

marginally subversive

making sense of numbers to understand people and why-how we buy

« Planning for Marketing? Think Finance – Think Lifetime Value | Main | On Social Media #Analytics: ComScore’s 2011 Social Reports Facebook leading … »

21 December 2011

#analytics practitioners need personal integrity, too

I guess nobody’s perfect: analytics professionals need to have a sense of integrity as they search for answers for their clients’ businesses. after all, their results could lead to misspent dollars – or worse, lives and jobs of people.

Analytics professionals need to understand the responsibility that rests on their shoulders.

Bad Science
Created by: Clinical Psychology

You might also like:

on #analytics: knowing the question

EyeTrackShop’s findings: What attracts people to your …

Setting up a knowledge/analytics team: Some tips

LinkWithin

Posted on 21 December 2011 in Analytics, Business and Management, Evidence-based Marketing, Measurements | Permalink

Reblog (0) | | Tweet This! |

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c3bc753ef0162fe28c477970d

Listed below are links to weblogs that reference #analytics practitioners need personal integrity, too:

Comments

cheap Timberland Boots

guess nobody’s perfect: analytics professionals need to have a sense of integrity as they search for answers for their clients’ businesses. after all, their results could lead to misspent dollars – or worse, lives and jobs of people.

Analytics professionals need to understand the responsibility that rests on their

Posted by: cheap Timberland Boots | 22 December 2011 at 03:19

Starting a New Business

People still ask for page views and hits and conversion rates and path analysis. We still have mindsets from the old world like overestimating the value of historical data (in a industry that is changing so fast, where you are probably turning things over very few months, is it really relevant what the path was last year or can we really compare time on site from three months ago to what it is now? not really). This is just one example.

Posted by: Starting a New Business | 22 December 2011 at 04:24

The comments to this entry are closed.

Search

Twitterlogs

follow me on Twitter

About

Related Posts Plugin for WordPress, Blogger...

Add me to your TypePad People list

Philip Tiongson
Philip Tiongson

5 Following

41 Followers

paul isakson stevenberlinjohnson Seth Godin The Typepad Team

Empire Avenue

  • I am Listed on Empire Avenue
    TIONGSON26.531(+0.005)

Categories

CC

Sites that interest me

Blog powered by TypePad
Member since 10/2006

Archives

More…

<a href=”http://www.quantcast.com/p-fcYWUmj5YbYKM” target=”_blank”><img src=”http://pixel.quantserve.com/pixel/p-fcYWUmj5YbYKM.gif?tags=typepad.core” style=”display: none” border=”0″ height=”1″ width=”1″ alt=”Quantcast”/></a>

<img src=”http://b.scorecardresearch.com/b?c1=2&c2=6035669&c3=&c4=http%3A%2F%2Fphiliptiongson.typepad.com%2Fmarginallysubversive%2F2011%2F12%2Fanalytics-practitioners-need-personal-integrity-too.html&c5=&c6=&c15=&cv=1.3&cj=1” style=”display:none” width=”0″ height=”0″ alt=”” />

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: